Mark Kavanagh, Australia's leading Group 1 winning trainer this season, today announced the launch of the Mark Kavanagh Racing Club.

"I strongly believe that we have to introduce ownership to a new audience", Kavanagh said.

"While syndication is great, there is a lot of paperwork, the lowest entry point for a new owner is thousands of dollars and then they have to wait over 12 months to see their horse racing."

The Mark Kavanagh Racing Club includes Group 1 winners, Maldivian, Divine Madonna and Devil Moon as well as proven stakes performers Believe'N'Succeed and Tipungwuti among its 10 horses.

For their annual membership fee of $99 Kavanagh Club members get regular email reports on Club horses as well as being able to participate in stable visits, attend trackwork and race days and enjoy social activities.

"We think that during the year our members will gain a solid education in what it means to be an owner without the expense", said Kavanagh.

"I'm hopeful that many of our members will become owners in a real sense once they have an understanding of what its all about", he went on.

Kavanagh thinks that the Mark Kavanagh Racing Club is potentially the model to encourage greater racetrack attendance.

"Having a horse racing is the only way I can think of to encourage people to consistently go to the track", said Kavanagh.

"I've had some big ownership groups in some of my horses and believe me, they can light up the mounting yard when their horse wins."

"There's not a lot of atmosphere at many race meetings today, so if we can attract a crowd it can only be good for racing", he concluded.